Behind the Brand

Welcome to Rhinestones and Roses where a lifelong passion for fashion meets an enduring love for country music and western style.

What began as a carefully curated accessories and gift store has grown into something even closer to my heart. While we still delight in bringing you stylish accessories and thoughtful gift ideas, today the collection is one rooted in the rhythms of country music, the spirit of the open road, and the timeless charm of western style.

How It Started

I'm Martina, the founder of Rhinestones & Roses.

There's nothing I love more than finding the perfect accessory whether it's for myself or to give as a gift. This passion is what led me here. Over the years, I’ve had the joy of building a successful accessories and gifting business, formally Shopafrolics, recognised with awards including a WOW Award from Jacqueline Gold CBE and a #SBS Award from Theo Paphitis.

After a trip to Nashville country music and western influences - from statement accessories and fabulous fringe to, of course, cowboy boots - became impossible to ignore. Country music with its storytelling, individuality, and sense of freedom had always been something I was drawn to and that influence found its way into the collections.

It was an evolution that felt natural rather than a complete change of direction. This next chapter brings those inspirations front and centre, while staying true to what we’ve always done best: sourcing beautiful accessories and gifts that feel special, wearable, and full of character.